"We need to provide an experience for our clients, which they, in turn, will provide for their consumers. At the fair, we encounter this excitement that you can't find anywhere else."

In this episode dedicated to the resumption of business and of trade fairs, Philippe Brocart talks with Amadine De Souza (Director of BHV, home product purchasing and Eataly Paris Marais) and Carinne Marchyllie (Managing Director of Cades Design). Philippe Brocart outlines the reasons behind the decision to go ahead with hosting Maison&Objet Paris’ September edition this year.

Amandine, on the buyer side, and Carinne, on the brand side, assess these unprecedented past 15 months and the way their teams managed to keep their businesses going and meet their clients’ needs. They reaffirm that the home and decor markets, contrary to other industries, have remained very dynamic during the pandemic, despite several months of lockdown, when shops were closed. With passion and enthusiasm, they tell us what they’re expecting from the upcoming edition of the fair and share the challenges of working effectively without any trade fairs nor the chance to dialogue in person. Though digital tools, notably the MOM platform, have allowed many professionals to stay in touch, Amandine and Carinne maintain that, for the decor sector, it remains essential to see and touch products live.

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