This week, we are meeting with Marie Demaegdt, she is Textile and Sustainability Director at CELC (The European Confederation of Linen and Hemp), and in this episode we are talking about flax and linen.
The European Confederation of Linen and Hemp (CELC) is the only European agro-industrial organization bringing together and federating all the stages of production and transformation for flax and hemp. It is the specialized spokesperson for 10,000 European companies of 14 countries, overseeing the fibre’s development from plant to finished product. Founded in 1951, the CELC is a source of pioneering thought, economic analysis, industry consultation and strategic direction.
CONTENT & TO FIND YOUR WAY IN THE EPISODE
00:51 Marie presents herself and the CELC
00:22 What is the difference between flax and linen
01:42 What does means sustainability according to Marie
02:21 What has been the Eureka moment to implement a sustainable strategy in her agro industry
03:30 To what extend flax and linen is more sustainable than over fibers
04:10 What is the process of making from flax to the fabric
06:00 Where does the European flax in grown
06:30 What CELC will be showing at Première Vision next February 2020
07:23 What is so amazing about this fiber
08:33 What have been the results of the CELC sustainable strategy
09:11 What about the linen industry certifications
10:40 What is the future of the linen industry
11:30 What will be the biggest challenges for the linen industry in the coming years
12:45 How can the fashion industry accelerate its fashion revolution
13:30 What are the right indicators, the right thing to ask to supplier when you are on Première Vision
15:00 Where does she look at to get inspired
15:46 What is the last piece of cloth she bought
16:00 Who is the personnality she would like to listen to in this podcast
KEY LEARNINGS
Flax is grown on the same land every 6 or 7 years, it means that it respects the soil and limits the development of disease.
Flax is grown in western Europe without irrigation, it's GMO free, it uses little pesticide or fertilizer, it's biodegradable, and its transformation into fiber is entirely mechanical.
Due to its sustainability and innovation linen has become sexy and is more and more used by designers in their collections.
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