How do you make a brand unforgettable when attention spans last three seconds? Gia Kuan reveals the method she applies to Telfar, Kiko Kostadinov and every designer she represents: dissecting a story into "chapters", distilling one message at a time, and never telling everything at once. The segment then opens onto a sharp analysis of where media is heading — why Substack newsletters now break news before major outlets, and why the pendulum always swings back to long form. Essential listening for anyone who communicates anything, in any industry.

Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.