[CLIP] The End of the 30-Second Ad and the Economy That Follows | Jamie Umpherson (Runway)
[CLIP] The End of the 30-Second Ad and the Economy That Follows | Jamie Umpherson (Runway)
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[CLIP] The End of the 30-Second Ad and the Economy That Follows | Jamie Umpherson (Runway)
TheBoldWay • 21/05/2026 • 11 min
The clip opens on how the great studios — Gaumont, Paramount, A24 — are approaching AI, then pivots to the concrete possibility of launching a production company with $1,000. Jamie then unpacks the mutation of advertising: small agencies producing big work, 60-to-90-second micro-dramas, the end of the 30-second format, and how Runway is rethinking content creation for brands in an era of fragmented attention.
A must-listen for anyone running a brand, an agency or a studio. No vague promises here — concrete numbers, new formats, and a clear vision of what is replacing advertising as we know it.