This week, we are meeting with Jennifer Rubio, co-founder of Away, the New York-based travel brand she started less than 3 years ago, which is now valued at more than a billion dollars. Enjoy our conversation!
TIMESTAMPS:
00:47 - Jen introduces herself and talks about her background, from law studies to social media consulting and her social media roles at Warby Parker and AllSaints.
12:00 - How did Jen feel after her careers at AllSaints and the juice company failed? Why do people need to lose somebody or something important to change?
17:00 - Why and how did Jen decide to start Away? Did she want to create something that big?
23:00 - How do you prepare yourself to get ready for such significant growth?
25:00 - How did Jen set up her goals?
27:00 - The Brand and The storytelling: how does content fit into Away's strategy?
31:00 - What was the aha moment that made Jen realize she needed to create more than a luggage brand?
34:00 - What other brands inspire them? Her ambition to be the Nike for travel.
39:00 - How should a brand talk about sustainability? Peace Direct NGO.
42:30 - Is there something she would do differently? What do her days look like? Who would she like to listen to on this podcast?
KEY LEARNINGS:
REFERENCES:
Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.