[CLIP] « My pieces are copied everywhere. » | Sophie Lou Jacobsen
[CLIP] « My pieces are copied everywhere. » | Sophie Lou Jacobsen
00:00
00:00
00:00
00:00
1x
[CLIP] « My pieces are copied everywhere. » | Sophie Lou Jacobsen
TheBoldWay • 15/05/2026 • 11 min
A real strategy lesson from an independent creator. Sophie Lou Jacobsen recounts discovering her own pieces sold under other names at a manufacturers' trade fair in Frankfurt — Ripple Cup, Wave Pitcher, everywhere. Rather than filing a lawsuit, she chooses to move on to the next collection. She also discusses her real competitors, the strategic role of PR and photography, and her long-term vision: becoming a lifestyle brand. A clip for anyone who has ever wondered what you really protect, and what you let go, when building a brand.