[EXTRACT] Why Pharrell built his own auction house | Caitlin Donovan (JOOPITER)
[EXTRACT] Why Pharrell built his own auction house | Caitlin Donovan (JOOPITER)
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[EXTRACT] Why Pharrell built his own auction house | Caitlin Donovan (JOOPITER)
TheBoldWay • 26/09/2026 • 11 min
Pharrell Williams had objects that had mattered to him but were now sitting in storage. He wanted them to have a new life, yet felt traditional auction houses did not understand the culture around them. Caitlin tells the origin story of JOOPITER, its first sale, the growing market for sports memorabilia and the trust required when someone buys an expensive object without seeing it in person.
Extract from the episode with Caitlin Donovan, available in full on TheBoldWay in audio and on YouTube.