[CLIP] How PORTO ROCHA Made Nike Run Again | Felipe Rocha & Leo Porto (PORTO ROCHA)
[CLIP] How PORTO ROCHA Made Nike Run Again | Felipe Rocha & Leo Porto (PORTO ROCHA)
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[CLIP] How PORTO ROCHA Made Nike Run Again | Felipe Rocha & Leo Porto (PORTO ROCHA)
TheBoldWay • 05/09/2026 • 12 min
Nike was born as a running company, yet it had lost part of its connection with runners. Felipe Rocha and Leo Porto reveal the deceptively simple idea that helped Nike reclaim its legacy. A rare look inside the creative process behind a global identity, from the first strategic decision to a system deployed around the world.