This week, we are meeting with Sandra Sandor, the creative director and founder of Nanushka. Nanushka is based in Budapest, has an approachable pricing strategy, and puts effortless elegance, nomadic lifestyle, and functionality as the backbone of the brand. She started her brand right after her graduation from London College of Fashion 14 years ago. Her brand really took off two years ago and received worldwide recognition.

In this episode, you will learn what she was missing to really emerge, the different milestones of the brand, what the company has done to accelerate, and much more. It was a pleasure to interview Sandra, and I hope you will enjoy our conversation.

TO FIGURE OUT WHERE YOU ARE IN THE EPISODE

01:20 - Sandra presents herself and comes back on her background

08:15 - Her state of mind and vision when she started Nanushka, Nanushka values

13:30 - What was lacking for Nanushka to grow during the first 10 years, 2008-2009 the big decline, when Nanushka almost went bankrupt

17:00 - The different milestones of Nanushka, Peter Baldaszti's background (Sandra's husband and Nanushka's CEO)

21:30 - Her creative process at Nanushka, Nanushka DNA

31:00 - Why going into menswear, what are the first feedbacks from the buyers

34:40 - What Peter started with when he joined the company? Redesign the logo, focusing on Instagram, focusing on PR, reorganize the whole sale strategy

40:00 - The vision for the next 10 years, what she is looking at to get inspired, what drives her

45:30 - What should the most sustainable brand in the world look like?

51:00 - What she would advise to somebody wanting to start a business in fashion, what book she advises to read

KEY LEARNINGS

I really feel that real alchemy happens when designer intuition merges with commercial data or customer feedback. I don't think I would do anything differently. I really feel that even if I look at our mistakes, I really needed that lesson to grow to what we are now.

REFERENCES IN THE EPISODE

Nanushka

Sandra Sando LinkedIn

Peter Baldaszti Instagram

Peter LinkedIn

Phoebe Philo Chloé

Martin Margiela

Sophie Monet

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