In this episode, Helena Ammitzboell shares her incredible journey: from humble beginnings in Australia to the explosive growth of her brand in the United States. We dive into the boldness of opening a store on the other side of the world, the challenges of wholesale versus D2C, and the magic of encounters that can turn a personal project into a global business.

But above all, she reveals how, without external funding, armed with sharp instincts and unwavering determination, she managed to turn every obstacle into an opportunity.

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