[EXTRACT] How do you create a market for design? | Marc Benda (Friedman Benda)
[EXTRACT] How do you create a market for design? | Marc Benda (Friedman Benda)
00:00
00:00
00:00
00:00
1x
[EXTRACT] How do you create a market for design? | Marc Benda (Friedman Benda)
TheBoldWay • 03/10/2026 • 11 min
Marc explains why he approached designers as artists rather than producers of collections. He describes what separates gallery work from industrial production, what Barry Friedman taught him, and how collectors, museums, curators and the press came together around the work of Ettore Sottsass and Ron Arad.
Excerpt from the full conversation with Marc Benda, available on TheBoldWay in audio and on YouTube.
